Our Story

Built by butchers,
for butchers

Founded in 2024 by brothers Ben and Ethan Cole, we're on a mission to help independent shops thrive in the digital age.

Ben and Ethan Cole, founders of ButcherAI

From the shop floor to Silicon Valley

Founded in 2024 by brothers Ben and Ethan Cole, following the crowd was never part of the plan. With a family background in the butchery trade and a unique understanding of the industry, Ben and Ethan were among the first to see the potential in making social media effortless for independent shops – and innovation has been the business' driving force ever since.

Today, ButcherAI is the UK's leading AI-powered social media platform for butcher shops. We're based in Bristol, and have helped hundreds of independent butchers transform their digital presence.

With our forward-thinking approach, we've created a platform that strips the complexity out of social media marketing, empowering shop owners with streamlined, straightforward tools and industry-leading AI technology.

It's all about doing the right thing for today and tomorrow; an ethos that has encouraged us to support independent businesses, preserve the craft of butchery in the digital age, and give back to the industry that raised us.

Our Mission

Empowering independent butchers to thrive in the digital age

Built for the Industry

We understand the unique challenges independent butchers face. Our platform is designed specifically for your needs, not adapted from generic marketing tools.

Save Time, Grow Business

Stop spending hours crafting posts. Our AI generates authentic, engaging content in seconds, giving you more time to focus on what you do best—serving customers.

Preserve the Craft

We're committed to helping traditional butchers compete with big chains. Technology shouldn't replace craftsmanship—it should amplify it.

ButcherAI isn't just software—it's our way of giving back to the industry that raised us. We believe every independent butcher shop deserves the tools to compete, connect, and thrive in today's digital landscape. By combining cutting-edge AI with our deep understanding of the butchery trade, we're helping shop owners save time, grow their business, and connect with customers in meaningful ways.

We're committed to preserving the craft of butchery while embracing the future. It's about doing the right thing for today and tomorrow—supporting independent businesses, celebrating the trade, and ensuring the next generation of butchers have the tools they need to succeed.

From our CEO

Social media shouldn't be complicated. By combining intuitive AI with our deep understanding of the butchery trade, we're putting you back in control of your digital presence.

Ethan Cole

CEO

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